What People Are Saying About Mickey’s Not-So-Scary Halloween Party This Year 2023

ByWinonaRogers Published On Updated On

Over the years, Mickey’s Not-So-Scary Halloween Party at Walt Disney World has gained popularity, offering guests a unique experience with festive decorations, entertainment, parade, character meet-and-greets, and exclusive Halloween-themed food and beverage offerings.

The event has become a highly anticipated tradition for Disney fans and Halloween enthusiasts, providing a family-friendly alternative to more intense Halloween events. Mickey’s Not-So-Scary Halloween Party returns again for another exciting year from August 11 to November 1, 2023.

Walt Disney World’s Social Media Channels

Walt Disney World maintains an active presence on various social media channels to engage with its audience and promote its brand. The official Walt Disney World Instagram account (@waltdisneyworld) showcases visually captivating content, encouraging users to share their own experiences using the hashtag #WaltDisneyWorld.

Walt Disney World also maintains an active presence on X with their official account, (@WaltDisneyWorld). This account provides updates, announcements, and engaging content related to Walt Disney World, including news about events, attractions, and experiences.

The Disney Parks also has an X account (@disneyparks) providing updates, news, and magical moments from Disney Parks, including Walt Disney World.

On Facebook, users can follow the Disney Parks Blog and the official Walt Disney World page for articles, announcements, and community engagement.

Disney also leverages YouTube, where they have multiple channels featuring a wide range of content related to their parks and experiences. By utilizing these platforms, Walt Disney World effectively connects with its target audience and builds excitement around its offerings.

Analyze Conversation

In this article, we will be providing an analysis of the discussion of Mickey’s Not-So-Scary Halloween Party for 2023, using the @WaltDisneyWorld X social media channel. This analysis will include overall brand sentiment, trends, popular topics, and notable influencers that are engaged in the discussion around the event.

Social Media Listening

Social Media Listening definition: According to TalkWalker.com, “Social media listening is about finding and tracking online conversations. Conversations around keywords, phrases, and events.”

Paying attention to posts, comments, and reviews can provide insights into popular attractions, food offerings, entertainment, and any notable changes or updates made for Mickey’s Not-So-Scary Halloween Party 2023 event.

It is essential to consider the volume and diversity of conversations, positive and negative mentions, engagement levels, and any emerging trends or issues raised by attendees. This analysis can help evaluate the overall reception and success of the event, identify areas for improvement, and gauge attendee satisfaction.

Disney Character in costume in front of Haunted Mansion

Social Media Monitoring

Social Media Monitoring definition: According to TalkWalker.com, “A social monitoring strategy tracks incoming mentions – topics, brands.”

We will be using X Advanced Search, and reviewing the past 50 posts back to August 11, 2023, in order to collect data related to the discussion of Walt Disney World and specifically the Mickey’s Not-So-Scary Halloween event.

Hashtag and Keyword Tracking

For this analysis, we have set up keyword searches, including relevant hashtags, and mentions for Walt Disney World. This will help gather real-time data and track conversations surrounding the event and allow us to gather information about attendees’ experiences, opinions, and overall sentiment.

Hashtags

We will be tracking hashtags related to the event, such as #MickeysNotSoScaryHalloweenParty, #MNSSHP, #NotSoScary, #DisneyHalloween and #DisneyHalloweenParty.

Keywords

The keywords we will be tracking are Mickey’s Not So Scary Halloween Party, Disney Halloween Party, and Disney Halloween.

The front entrance of Micky's Not So Scary Halloween Party

Interpret Findings

On the X social media channel, several attendees and notable influencers have shared photos and videos of the party, featuring the festive decorations, parade, entertainment, fireworks, and character meet-and-greets. These posts should generate positive engagement, with others expressing envy and a desire to visit.

Food plays a prominent role in the social media conversations around the event. Attendees have been raving about the exclusive Halloween-themed food and beverage offerings available during the party. Photos and reviews of these delectable treats circulate widely, enticing others to attend and try them.

The limited-ticketed nature of the event has been a topic of discussion as well. There have been discussions about the potential challenges of obtaining tickets, with some expressing disappointment at sold-out nights.

Tonight’s MNSSHP is sold out #mnsshp #magickingdom pic.twitter.com/fFPCOmFl4g— MickeyBlog.com (@MickeyBlog_) August 22, 2023

Analyze Data

  • Patterns, trends and sentiment trends regarding the event: Overall, based on the social media analysis, Disney’s Halloween event seems to be highly regarded and enjoyed by those fortunate enough to attend. The combination of Halloween-themed entertainment, unique food options, and the magical atmosphere of Disney World create a memorable experience that attendees eagerly share on the X platform.
  • Engagement Levels: The presence of multiple tweets from different influencers and attendees indicates a significant level of interest and conversation surrounding the event. These tweets include announcements, discussions about character costumes, live video coverage at the Boo To You parade, Hocus Pocus Villain Spelltacular, fireworks, popular Halloween themed Disney food, and even blog posts shared with tips for attending the party.

  • Popular Topics: High demand of Mickey’s Not-So-Scary Halloween Party has resulted in several sold-out days for the event tickets.
  • Frequently mentioned attractions or experiences: Boo To You Parade and Hocus Pocus Villain Spelltacular
  • Notable Influencers: @TheDisneyBlog, @ThrillGeek, @DisneyFoodBlog, @Disn3yDude, @Pixiedust_be, @HauntGirlsPod, @MouseSteps, @1923MainStreet, @TheMommaDiaries, @Jennaelizclark, @williambacky and @TuckBuck.

Future Recommendations

Based on the analysis of Walt Disney World’s social media efforts and the context provided, here are some actionable future recommendations for Walt Disney World and Mickey’s Not-So-Scary Halloween Party on the X channels:

  1. Leverage User-Generated Content: The Walt Disney World X account could be reposting or featuring other X social media influencers or attendees posts regarding the event to enhance engagement and showcase the authentic experiences of guests.
  2. Increase Interactivity and Engagement: Walt Disney World should utilize interactive elements such as polls, quizzes, and contests to encourage audience participation and increase engagement. This can include asking followers to vote for their favorite Halloween costume and character, share their favorite Disney Halloween themed food, or activity related to the event.
  3. Optimize Content Strategy: This was very surprising, but Walt Disney World X account has only mentioned this event once since the grand opening, August 11, 2023. To enhance the discussion and maintain audience interest, it is recommended they share videos, behind-the-scenes glimpses, themed recipes, or exclusive interviews to add variety and freshness to the conversation about the event.

High demand of Mickey’s Not-So-Scary Halloween Party has resulted in several sold-out days for the event tickets. To maximize revenue and cater to the enthusiastic audience, it is recommended that Walt Disney World considers adding additional days to the calendar. By extending the event duration, more visitors can have the opportunity to attend Mickey’s Not-So-Scary Halloween Party, leading to increased ticket sales and overall revenue generation for the organization.

However, Walt Disney World’s X account limited mentions of the event since its grand opening on August 11, 2023, suggesting a missed opportunity to generate excitement and engagement surrounding the event.

Sharing videos, behind-the-scenes glimpses, themed recipes, or exclusive interviews can add variety and freshness to the conversation about the event. By incorporating these different formats, the Walt Disney World X account can create a more engaging and immersive experience for its followers.

It will also be important for Walt Disney World to continue to monitor all of their social media channels and the targeted keywords over the next two months. Paying attention to posts, comments, and reviews will allow the brand to identify areas for improvement, and gauge attendee satisfaction to help evaluate the overall reception and success of the event and make necessary changes for next year.

While Mickey’s Not-So-Scary Halloween Party event appears to be successful year after year, these recommendations can help take Walt Disney World’s engagement and customer experiences to the next level.

Infographic

The following infographic provides a brief summary of what is being said about Mickey’s Not-So-Scary Halloween Party on the X Social Media Channel.

Mickey's not so scary halloween party infographic

Conclusion

Based on the social media analysis of Mickey’s Not-So-Scary Halloween Party for the year 2023, there is a significant buzz and excitement surrounding the event. Attendees and enthusiasts have taken to various social media platforms, including X, to share their experiences, thoughts, and recommendations. Fans express their anticipation and eagerness to attend the event, highlighting it as a must-do experience for Halloween lovers and Disney fans alike.

Front entrance of Magic Kingdom decorated for Halloween

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